Use Content Marketing to Promote Yourself as a Parenting Coach

Use Content Marketing to Promote Yourself as a Parenting Coach

Content marketing is about creating original, compelling material that attracts new clients and helps in retaining them. Ideally, the content enhances both the customer's life experience and inspires them to eventually become a paying customer. A far different approach than the overt pitching of products or services, content marketing is about delivering consistent, genuine value that creates goodwill. The goal is that those who enjoy your content will eventually become your clients.

Parenting coaches can use content marketing in a variety of ways. Most new parents are in need of parenting insights, advice and support. Here are just a few ideas for creating parenting coach content:

Insightful blog posts. Avoid generic, run-of-the-mill parenting advice in your blog; post only content that presents something new, innovative or truly uplifting for your readers.

Coping tools and strategies. Parents often find themselves frazzled and stressed. You can help by educating them about the most effective tools and strategies for coping with stress as a parent.

Ebooks. Love to write about parenting? Consider creating a full-length ebook to offer free to clients who sign on for your mailing list or friend you on social media. Add a call to action in the book encouraging readers to sign up for your coaching services if they need more support.

Tip sheets. Compose concise, inspiring tip sheets for your viewers about the most pressing parenting concerns. Topics could include, "The 10 Most Important Things New Parents Should Know" or "5 Effective Ways to Handle Sibling Rivalry."

Providing consistent, quality content to your website visitors will compel them to keep coming back to your site to read more. By branding yourself as a parenting coach who truly cares, your readers will trust you and seek out your coaching services.