Grow Your Executive Coaching Services- the Content Marketing Way

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Grow Your Executive Coaching Services- the Content Marketing Way

The process of content marketing involves the creation of original content to share with readers to engender goodwill. To succeed with content marketing, your material should genuinely inspire, enlighten and make life easier on a consistent basis. Executive coaches can use content marketing to grow their business in the following ways:

Well-written, polished blog posts. Maintain a blog on your website and update it regularly with high-quality content that benefits busy executives. You can hire a ghost writer if you're too busy, but make sure the posts are insightful, well-written and reflect your voice.

Industry news. Some of your blog posts can cover the latest developments in the business world as well as your area of focus. Recap recent news events and offer your take on where your industry is headed.

Time management tips. Post snappy, helpful tips on Facebook and/or Twitter to assist busy executives in being more productive and managing stress.

Assessment tests. While you can reserve longer, more involved personality and assessment tests for paid clients, offering free sample tests online can show your readers you're using cutting-edge testing to help them be their best.

Video blogs. Post short video clips with timely, helpful insights and information. Be sure they are shot professionally in front of a backdrop and that they portray you in a positive light. (Clients may gauge whether or not they want to work with you based upon how you portray yourself on video.)

Show viewers your expertise via engaging content, and when it's time to choose a coach, they're likely to feel confident in your services.

   

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