How to Use Content Marketing to Promote Yourself as a Career Coach

How to Use Content Marketing to Promote Yourself as a Career Coach

Content marketing is the process of creating compelling, original content that attracts customers and helps you retain them. Ideally, this content will have the effect of changing and enhancing consumer behavior in your favor. Beyond just pitching products and services, with content marketing, you deliver value that improves your customers' lives. The goal is that they ultimately reward you with future business and loyalty.

Career coaches can benefit tremendously from using content marketing. Their clients and potential clients are in a position of needing help on their career path, and providing valuable content to them via a blog or social media account will keep them tuning in to what you have to offer. When the time comes to actually hire a coach, your name is likely to be at the top of the list.

Here are some ideas for career coach content marketing to get you started:

Blog posts that inform and enlighten. Avoid recycling generic, obvious "advice" in your postings; instead, be as creative and innovative as possible. Look for current news items and cutting edge self-help tools to report on.

Podcasts and videos. Be generous with multi-media offerings; share specific tools, insights and interviews via e-newsletters and your website. Ask for contact information in exchange for access.

Ebooks. Love to write? Consider creating a free ebook to offer to your customers as a downloadable .pdf file. Include a call to action at the end encouraging them to sign on for your coaching services.

Tip sheets. If you don't enjoy writing enough to compose a full-length ebook but love to share useful information, consider composing some snappy tip sheets for your readers. Examples titles might be, "Top 10 Ways to Stop Procrastinating" or "10 Things You Didn't Know About Today's Job Market."

\r\nBy now, you get the idea -- consistently providing content of substance will compel your website viewers and social media friends to keep coming back for more. You'll effectively brand yourself as a coach who cares, and when the time comes for them to hire a coach, your name will likely rise to the top of their list.