Make Content Marketing Work For You

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Make Content Marketing Work For You

Content marketing refers to the process of creating original, valuable material to draw in new clients and retain them. The hope is that your material will inspire the reader to eventually become a paying client. Much different than pitching products, content marketing employs the delivery of consistent, quality content to help foster goodwill. The hope is that those who enjoy your free content will eventually become your clients.

Christian coaches can use content marketing in their practice in a variety of ways. Here are just a few ideas:

Inspiring faith-based blog posts. Enjoy writing? Create and maintain a blog filled with inspiring, uplifting posts for your readers.

Coping tools and strategies. Today's complicated world leaves many people stressed out and frazzled; you can help your readers by profiling effective tools, tips and other ideas for coping with the ups and downs of life.

Social media Bible verses. Use your Facebook and Twitter accounts to post daily (or weekly) inspiration directly from the Bible.

Uplifting audios. Love to chat about your faith? Why not start a weekly podcast series and give an uplifting talk for your readers to be able to listen to on their iPod. You could also host a webinar that allows listeners to participate with their questions.

Tip sheets. Compose inspiring tip sheets with lists of ways to live a life of faith. Topics could include, "10 Ways to Walk Closer With God Every Day" or "Top 10 Christian Parenting Tips."

Providing consistent, quality content for website visitors will inspire them to keep coming back. By letting your readers and fellow church members know you truly care, they will come to trust you and feel confident in seeking out your coaching services.

   

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