Nutrition Coaching and Content Marketing

Nutrition Coaching and Content Marketing

Nutrition is a mystery to a great many people. Because of this, nutrition coaches are often regarded as the gurus of eating well. With access to a wealth of information on a topic that mystifies so many people, a nutrition coaching business is a natural fit for content marketing.

Content marketing is the creation of unique, original, valuable material to share with clients. It can take many forms, but the goal is that it inspires the reader and eventually leads to them signing on for your paid services. A nutrition coach can make use of content marketing in many ways, including:

Informative blog posts. Eating more nutritiously can be a mysterious prospect, especially for the uninitiated. Use your blog posts to inform and educate readers about the must-know facts and basics of nutrition. Include calls to action to book a consultation with you for more customized advice.

Snappy social media tips. Good nutrition can seem daunting and overwhelming to those who haven't been in the habit of eating well. Social media is the perfect venue for providing short, concise nutrition tips for your readers to keep them inspired and on track.

Charts, graphs and calculators. The more understandable you can make nutrition information, the better. Consider creating and providing nutrition-related charts, graphs and fitness calculators on topics such as essential vitamins, the top nutritional needs for various age groups, BMI calculators, and more. Be sure and ask for contact information in exchange for access to these tools.

Consistent, valuable content related to nutrition will help inspire gratitude and loyalty in your readers. Be creative, innovative and genuine in your postings, and they're likely to keep coming back. When they're ready to make a bigger commitment to eating nutritiously, odds are they'll choose you as their coach.