Lessons in Content Marketing

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Lessons in Content Marketing

Content marketing refers to the creation of compelling, original content that helps to draw in potential clients. Ideally, your content will provide value while also influencing consumer behavior toward becoming a customer. More than just advertising products and services, content marketing provides useful content in the hopes that recipients ultimately reward you with future business.

The world of finance is a maze to many people, and finance coaches provide a tremendously valuable service. Finance coaches can benefit from using content marketing in the following ways:

Blog posts. Most people are grateful for any financial advice they can get, and they will see your blog posts as a blessing. Provide solid, actionable advice in your posts that will allow readers to get started with cleaning up their finances right away.

Interviews. If you do any finance-related interviews or podcasts, be sure to share links to the recordings with your subscribers and social media followers.

Tip sheets. Consider composing some concise, downloadable, easy to implement tip sheets for your readers. Top 10 lists are an effective format, but any number from 5 to 100 will work.

Ebooks. Enjoy writing? Consider creating a longer ebook to offer to subscribers. Be sure to include a call to action at the end informing them about your coaching services.

Calculators. Offering free calculators on your site is another effective way to implement content marketing. From mortgage to savings to retirement calculators, any tool that makes life easier will be greatly appreciated by your readers.

Consistently providing content of substance will go a long way in compelling your social media friends and website visitors to stick with you. When they're ready to hire a finance coach, you'll likely be the one they call.

   

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