How to Get and Keep Life Coaching Clients

How to Get and Keep Life Coaching Clients

Similar to any other type of business, you've got to work at attracting and maintain clients for your life coach business. There are many ways to market and advertise your services, regardless of whether you're just starting out or want to take your life coach business to the next level. Incorporate these business-building considerations into your efforts to expand your client base.

Attract Life Coaching Clients

1. Spread the word. Get the word out about your life coach business by telling everyone you know. Set up a website, sign up for a life coach directory listing, and start a blog or a newsletter. Additionally, use social media venues such as Facebook and Twitter to advertise. Build an email list or start a blog to draw attention.

2. Offer incentives. Encourage people to sign up for their first appointment by offering an incentive such as a discount or package deal. Use social media to promote the offer.

Keep Life Coaching Clients

1. Listen as much as you speak. Maybe even more. Your clients need to feel heard, and listening will provide you with valuable insight into how to coach them. Ask open-ended questions to guide the conversation in a meaningful direction.

2. Validate and plan. Validation builds trust and gives clients the feeling that you're invested in coaching them. Listen, validate and share your insight so the two of you can create a workable plan that will facilitate the achievement of goals.

Getting Started

Consider how much money and time you want to budget toward the expansion of your client base. Many strategies cost little to nothing, except for the investment of your time. If you're just starting to build your life coach business, marketing your business with word of mouth and social media can be a cost-effective way to start. With consistent effort, you'll attract and keep new coaching clients.