Tech Coaching Tips

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Tech Coaching Secrets of Success

The tech coach provides a valuable service to an increasingly tech-saturated public. Those who find themselves stumped or frustrated about integrating new technologies into their home, business, organization or personal life can seek out a tech coach to get them up to speed. Three key secrets to success can take you a long way:

1. Clients Love Simplicity

While it may be tempting to "wow" your clients with heady concepts and lots of tech jargon, the truth is that clients prefer and appreciate plain-spoken, down to earth language. Try and become adept at explaining things in simple, user-friendly ways.

2. Clients Need Compassion and Respect

While you are a tech expert and you command a certain amount of admiration, you're not entitled to arrogance. Never, ever talk down to a client or make them feel inadequate for not understanding something, even the most basic concept. Cultivate compassion for those who find technology a mystery. Put yourself in their shoes; think of an area where you struggle, and know that your tech coaching clients feel the same way about technology. Be gentle with tech-phobic people, and they will become loyal clients.

3. A Little Humor Goes a Long Way

Know ahead of time that some of your clients will be highly anxious during their initial sessions. One of the best ways to diffuse this anxiety is to put them at ease as they get to know you. Inject some humor into your lessons; tell a joke or two. Make it entertaining! Be genuine and direct, but let a bit of your personal side shine through. Try and make your sessions fun, and your clients will reward you with return business.

   

How To Be The Best Tech Coach You Can Be

Technology coaches, sometimes called "technology integrators," are more in-demand today than ever before. In this hi-tech, fast-changing world we live in, tech coaches help to smooth the transition between the gadgets we used yesterday and the latest, greatest innovations of today. They assist in schools, business and organizations as well as meet with clients one on one. However, not all tech coaches are created equally; the very best of them remember these three things:

1. Communication is Key

This is perhaps the most important tip for any tech coach. You can be the most brilliant prodigy when it comes to technology, but if you don't express yourself well, you won't be a good coach. This doesn't mean using lots of ten-dollar words and tech jargon; quite the contrary. Become adept at being able to explain even complicated concepts in user-friendly ways. Inject some humor if you can -- make it entertaining. Put people at ease -- don't scare them with lots of extraneous concepts. Keep it simple and direct, and your clients will appreciate you.

2. Have Empathy and Respect

This tip dovetails with the last one; remember that you are forging relationships with each client you work with, and that great relationships are built on trust and mutual respect. You will be the tech expert in the relationship, but that doesn't entitle you to arrogance. Never talk down to a client. Cultivate the ability to have empathy for those who struggle with technology. Think of an area in your own life that you struggle with, and know that your clients are feeling the same way about technology. Learn how to be gentle with tech-phobic people and gently encouraging with those who are making progress. Push those who you know could be doing better -- but always respectfully.

3. Know that You Don’t Know Everything -- But You Can Learn

You may pride yourself on being at the leading edge of technology, but inevitably there will come a time when you're asked about an aspect of tech you haven't learned about yet. The key to handling this is to know ahead of time what each client wants to work on. That way you can prepare ahead of time, and you'll never be stumped during a session.

   

How to Convert New Clients Into Long-Term Clients

Cater to a crowd that needs technology but doesn't want to struggle with it to attract people to your coaching business. Once you have your new clients scheduled, you'll want to ensure they sign up for more sessions. The following considerations will help you draw people to your coaching services and convert them to long-term clients.

Attract New Clients to Your Tech Coaching Business

  • Advertise Tech Services. Promote your coaching business alongside other tech-related businesses so people know such an opportunity exists.
  • Establish Presence in Tech Community. Network with others in the tech field. This will help you identify businesses and potential clients that could use your help.
  • Offer First-Time Incentives. A discount or first-time special can encourage clients to schedule an appointment.

  • Retain Your New Tech Clients
  • Vary Services Provided. Offer one-on-one or group coaching sessions to benefit individuals and entire companies.
  • Work Together with Others in Tech Field. Work in conjunction with other tech-related businesses in a mutually beneficial way.
  • Develop a Reputation. Capitalize on your ability to make tech-related tasks seem simpler and less stressful.

  • Demonstrate Value to Your Clients

    The way you guide clients through different technical problems or teach them how to use new equipment will demonstrate your value as a coach. Continue to back up the worth of your services through action. As you empower them to tackle technical issues on their own, your clients will experience growth that will benefit them in other areas of their lives, as well. Along the way, the positive feedback and testimonials provided will help you continue growing your tech coaching business.

       

    Easy and Effective Marketing Techniques for Tech Coaches

    Content marketing is the creation of original material to share with online viewers in hopes of connecting with them as clients. The goal is that your material will inspire the reader to eventually sign up for your coaching services.

    In our technology-driven world, tech coaches provide a valuable service by helping to enlighten the tech-challenged. Tech coaches can use content marketing for their businesses in the following ways:

    User-friendly blog posts. If you love writing, consider creating and maintaining a blog filled with helpful, user-friendly technology information for your subscribers. Remember to use down-to-earth, easy to digest language in your posts.

    Product reviews. New tablets, smartphones and computers seem to be released each week. Take the time to review some of these new products and assist your clients in their technology shopping.

    Tech tips. Consider composing some concise, helpful tip sheets for your readers on a variety of technology subjects. Topics might include, "5 New Gadgets Your Home Shouldn't Be Without" or "The Top 10 Smartphones of the Year."

    Video demos. Many people don't even know where to begin when they get their new tech product home and out of the box. Consider creating video tutorials to help users to get up and running with technology. You can also demonstrate how to troubleshoot common problems. Be sure to include a call to action at the end of all of your content marketing material.

       
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