Spirituality Coaching Tips

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Articles, Social Media and Blogs, Oh My!

Content marketing is a highly effective method for attracting potential spiritual coaching clients to your coaching business. On a daily basis millions of people turn to the internet in search of answers to the questions consuming their attention. These internet searches lead them to read articles or blog posts found on a website. As a spiritual coach wanting to expand your business, you want that website to be yours. Well-written content that provides good value to potential readers will help promote your spiritual coaching business.

Content Marketing Best Practices

1. Post well-written content consistently. You get only one chance to make a good first impression. Write well, with proper grammar and spelling. Add content at least two to three times weekly to maintain interest in your blog or website.

2. Address relevant topics. Write about relevant topics your coaching clients will find important. Touch on subjects such as spiritual life, intuitiveness and growth. Use a keyword search tool to find popular search words.

3. Provide value, connect with emotions. Add content that provides value to clients' lives and connects with their emotions.

4. Advertise new content. After you write and post new content, it's important to let people know it's there. Use social media marketing, email or video marketing to inform readers of the newly posted content.

5. Include a call to action. End each piece with a call to action so potential clients know how to contact you and schedule a first appointment.

Build Your Business with Content Marketing

Content marketing is an effective, budget-savvy way to build your business. Use this marketing method to reach clients nearby and around the world. These best practices will ensure results as you endeavor to expand your client base and experience business growth.

   

3 Secrets of Successful Spirituality Coaches

It takes time and concerted effort to build a successful business as a spirituality coach. Certain business-building techniques can help you expand your business in a time-efficient manner while maximizing the outcomes of your efforts. These three success secrets every spirituality coach should know will help you simultaneously change lives and build a successful coaching business.

Three Success Secrets of Spirituality Coaches

1. Market your business every day. It's challenging to build your business if no one knows about it. Promote your spirituality coaching services daily through social media marketing, content marketing, local advertisements or video marketing. Participate in community fairs and connect with others in the spiritual community to establish a presence.

2. Wear both hats comfortably. You must give equal time to the business side of your coaching services. In fact, when you first start your coaching business, you may spend more time on trying to get clients than actually working with them. Know that this is normal; a strong business foundation is critical to achieving success as a spirituality coach.

3. Work with a mentor. It's beneficial for you to continue working with a mentor or coach of your own, even after you complete training. The support and guidance will help you work toward your goals, and a mentor who's in the same industry can offer you valuable insight and feedback.

Make These Secrets Work for You

Incorporate these tips into your daily routine until they become second nature. Allow your own spirituality, personality and coaching style to shine through. As a result, you'll build credibility and establish a reputation in the industry for sincerity and success. Using these secrets will help you become successful as you guide clients toward a more fulfilling spiritual life.

   

Spirituality Coach Priorities

Many people are discovering the age-old truth that health and happiness can be deeply enhanced by a spiritual dimension in life. People with a strong sense of spirituality tend to be more resilient, handle stress better and have an easier time recovering from setbacks like illnesses and traumas. A spiritual practice can include cultivating natural wisdom, regular meditation, expanding a transformative awareness, practicing daily gratitude, and much more.

Spirituality coaching can cover a wide range of areas of focus, but the most successful spirituality coaches tend to do the following five things:

1. They love seeing their clients thrive. No matter what the approach, the goal is the same -- to assist clients in making personal breakthroughs to higher states and deeper levels of fulfillment in life.

2. They see their clients as spiritual beings. Instead of focusing on the exterior of a person's life in terms of appearances, struggles or mistakes made, spirituality coaches focus on the essential part of the person that doesn't change -- their soul, their consciousness, their connection with the Divine. They see their clients as "spiritual beings having a human experience," and help them to see themselves (and others) that way as well.

3. They help clients connect with universal forces. The best spirituality coaches are fully aware of the universal energies all around us and assist clients in reconnecting with them. (While no one is ever apart from the Divine, life can deceive us into thinking we are.) They may call it chi, prana, unconditional love or the unified field, but this fabric of the Universe is always there, continually supporting us.

4. They practice compassion and kindness. Spirituality coaches usually practice some version of the "metta" (lovingkindness) prayer, which has as its central mantra, "May all beings be happy, well, peaceful and free." They are kind, compassionate and patient when coaching their clients.

5. They know anything is possible. The second principle of the Hawaiian spiritual system called Huna is, "There are no limits; everything is possible." Spirituality coaches are open to miraculous transformations, even when things seem dire. They inspire hope in their clients and can facilitate profound change.

   

How to Reach Out to Potential Clients

Spirituality coaching is a unique subcategory of life coaching. It can assist in many different dimensions of life, from the practical to the uplifting to the esoteric. Some clients need a spirituality coaching session now and then to "fine tune" or stay on track; others may require ongoing coaching for a longer period of time. The following tips can help spirituality coaches to find and retain clients:
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1. Promote Yourself

To start, you'll need a website, blog, social media accounts, marketing materials -- or all of the above. Use these tools to present yourself to potential clients in the most positive and accurate light. Express who you truly are, what you're all about, and the specific services you offer.

2. Gather Contact Information

As you are share your information, invite viewers to subscribe to your e-newsletter and follow you on social media. Those who resonate with what you do will naturally want to learn more and stay in touch. These people could become your clients one day.

3. Provide Value

Be sure and provide genuine value to your subscribers and website viewers. Write high-quality blog posts and articles for your website and newsletters. Share and link to relevant news items, websites, videos and tools that can help enhance your readers' lives.

4. Cultivate Ongoing Relationships

Many people won't sign on for a session with you right away when they find your website, but they were drawn to you for a reason. Respect the divine order of the universe in orchestrating your connection and continue to use your website, blog, newsletter and social media to cultivate beneficial ongoing relationships. Continue to provide value through your content to everyone on your mailing list so that if they ever need spiritual coaching, they will contact you.

   

Host a Retreat

A typical coaching situation would have you connecting with your spirituality clients on a weekly basis. But retreats are another option for providing your services to those wishing to enjoy deeper spiritual fulfillment. Whether you offer spirituality coaching retreats in conjunction with regular coaching sessions or as a more in-depth, intensive type of coaching experience, you and your clients will enjoy many benefits. Learn more about how hosting a retreat is advantageous for your clients and your coaching business.

Client Benefits of Spirituality Coaching Retreats

1. Build momentum. Keep the momentum of encouragement and enthusiasm going with ongoing meetings and sessions.

2. In-depth coaching. The gift of time allows you to provide clients with more in-depth coaching that continues throughout the retreat.

3. Connect with others. Clients have the opportunity to get to know others at the retreat and can benefit from participating in peer groups.

How You Benefit from Hosting a Retreat

1. Reach larger numbers. Hosting a retreat allows you to work with a larger number of clients than you'd be able to on a one-on-one basis.

2. Spend longer amounts of time with clients. Retreats that are a few days or a week long allow you to coach clients for lengthier sessions, alone and in groups.

3. Expand coaching services. Even if you only offer retreats once or twice a year, it's still another way to expand your business.

Plan Your First Retreat

The task of planning your first spirituality coaching retreat may seem a little daunting. Work with your mentor or connections in the coaching community for support as you plan and schedule your event. Market and promote your retreat just as you would any other aspect of your coaching business. The benefits reaped by your clients will encourage everyone involved to plan for future retreats.

   
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Jennifer Mathes, Ph.D.