Life Coaching Career Tips

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Make Marketing Part of Your Daily Routine

Running a life coaching business can be one of the most satisfying types of work you can do. But what can you expect throughout a typical work day?

The truth is that a life coach's schedule can vary quite a bit from coach to coach. For example, a fitness coach's schedule will be very different than that of an executive coach. However, there are certain activities common to most coaches that tend to be a part of each work day in a life coaching business. Here are five of them:

1. Organizing your schedule. A coach should keep their calendar or day planner updated and check it first thing in the morning to see what's on the agenda for the day ahead.
2. Meeting with clients. At the heart of the life coaching business is meeting with clients for coaching sessions. Sessions may take place via Skype, phone, in person or out in the field.
3. Staying current. Many life coaches still work in the field in which they are coaching; full-time life coaches can stay abreast of changes and developments in their field by watching for news updates, attending conferences and reading trade magazines.
4. Marketing. Marketing and advertising is key to letting potential clients know about your life coaching business. Maintaining a website, performing SEO, blogging, posting to social media, sending out a newsletter and using pay-per-click advertising are just some of the ways to market a life coaching business.
5. Networking. Networking is another way to promote a life coaching business, learn from peers and generate clients. This can take the form of attending events, joining the chamber of commerce, speaking at conferences and posting to LinkedIn and other social media.

   

How to Get a Life Coach Business Started

Starting a life coaching business is an exciting time. For as long as you can remember, you've wanted to enjoy a career that made a difference in the lives of others, while also enriching your life. Make your path from A to B clearer by learning what you have to do to start a life coaching business.

Steps toward Starting a Life Coaching Business

1. Complete an accredited program. The knowledge, insight and practical applications you learn in a life coach training program will equip you to make a difference in clients' lives and develop a successful life coaching business.

2. Create a business plan. A business plan is essential for building any type of successful business. How can you accomplish something if you don't know exactly what you want to achieve? Write out your life coaching goals and build a plan around them so you know what needs to be accomplished.

3. Promote and market your coaching business. To get started and continually build your business, you must promote and market yourself as a life coach. A variety of marketing techniques can help you get the word out about your coaching services.

4. Network with other life coaches. Practicing life coaches will have a lot to offer you in terms of wisdom and experience. Get involved in a life coach networking group or online community.

How to Get Started

Training is your first step toward starting a life coaching business. Once you've become certified, you'll be able to start building your business. Be patient, but diligent as you begin to build your business. An effective plan combined with daily action steps will help you build a business that attracts and keeps life coaching clients, while also providing you with a fulfilling career.

   

How to Write a Great Life Coaching Resume

A great life coach resume will open doors, securing you an interview with a reputable coaching company. It will also help you acquire clients if you've decided to go solo and start your own life coaching business. To ensure your resume clearly communicates your value to other coaches and clients, include the following considerations.

Tips for Writing a Great Life Coach Resume

  • Focus on your coaching niche, such as health coaching.
  • Be concise, keeping your resume to one page. The interview is your chance to fill in all the details.
  • Incorporate key phrases, such as "advanced certification".
  • Write as a professional, using proper spelling, correct grammar and a business-like tone.
  • Use your resume to explain what you have to offer.
  • Be honest, don't embellish experience or ability.
  • Tailor each resume to the person or company receiving it.

    • Add to Your First Impression

    If you'll be presenting your resume in person, add to the first impression by dressing professionally. Shake hands firmly and maintain eye contact throughout the interview. Have a few questions prepared ahead of time to show that you're genuinely interested in becoming a part of the life coaching team.

    As a new life coach participating in a community fair or another function meant to bring you exposure, be confident, professional and friendly at all times. A little enthusiasm and passion for helping others will more than compensate for the fact that you're trying to obtain your first life coaching clients. People want to work with a coach who's sincere and able to help them. Your resume is one of the first opportunities for you to demonstrate your worth.

       

    How to Get Life Coaching Insurance

    You've invested money and countless hours into fulfilling your dream of becoming a life coach. It only makes sense that you would want to protect everything you've worked for by taking out a life coaching insurance policy. It's not every day that we hear people talking about this type of insurance, so there can be some confusion surrounding the topic. Read on to learn how you can obtain insurance for your life coaching business and why it's important to do so.

    Benefits of Insurance for Life Coaches

  • Cost-effective way to protect your business
  • Gives you peace of mind as you deal with a variety of clients
  • Allows you to give your all without worrying about accidents or mishaps
  • Protects your hard work and financial well-being

    • How and Where to Get Insurance

    There are many places and insurance companies where you can obtain life coaching insurance. A company that offers professional liability insurance is likely to be able to help you. Liability insurance will offer you protection if a client slips and falls, or is otherwise injured while working with you or while on your premises. Additionally, liability insurance will help you if you're sued for damages by a client.

    Protection for Now and the Future

    Getting insured before you begin practicing as a life coach is a wise step to take. It protects you in the event a client is injured or hurt while under your guidance. Life coach insurance is an important safety net that ensures your dream of being a life coach doesn't go down the drain due to the cost of dealing with an accident or mishap. As you work to guide your clients toward better lives and endeavor to build a successful business, insurance for life coaches should be a part of your plan.

       

    How to Get and Keep Life Coaching Clients

    Similar to any other type of business, you've got to work at attracting and maintain clients for your life coach business. There are many ways to market and advertise your services, regardless of whether you're just starting out or want to take your life coach business to the next level. Incorporate these business-building considerations into your efforts to expand your client base.

    Attract Life Coaching Clients

    1. Spread the word. Get the word out about your life coach business by telling everyone you know. Set up a website, sign up for a life coach directory listing, and start a blog or a newsletter. Additionally, use social media venues such as Facebook and Twitter to advertise. Build an email list or start a blog to draw attention.

    2. Offer incentives. Encourage people to sign up for their first appointment by offering an incentive such as a discount or package deal. Use social media to promote the offer.

    Keep Life Coaching Clients

    1. Listen as much as you speak. Maybe even more. Your clients need to feel heard, and listening will provide you with valuable insight into how to coach them. Ask open-ended questions to guide the conversation in a meaningful direction.

    2. Validate and plan. Validation builds trust and gives clients the feeling that you're invested in coaching them. Listen, validate and share your insight so the two of you can create a workable plan that will facilitate the achievement of goals.

    Getting Started

    Consider how much money and time you want to budget toward the expansion of your client base. Many strategies cost little to nothing, except for the investment of your time. If you're just starting to build your life coach business, marketing your business with word of mouth and social media can be a cost-effective way to start. With consistent effort, you'll attract and keep new coaching clients.

       

    How to Write a Life Coaching Business Plan

    A life coaching business plan is the ideal foundation on which to start your business. Putting a business plan to paper might seem daunting at first, but creating a basic, effective plan is easier than you might think. Every business needs a blueprint, and life coaching is no exception. A life coaching business plan offers structure, vision and organization. It helps you know where you're headed and how to get there before you begin.

    Creating a Life Coaching Business Plan

    1. Craft a mission statement. What is your vision for your business? An example statement could be, “I motivate small business owners to achieve their goals and dreams." Be as concise and specific as you can.
    2. Define your service. What's your niche or specialty? Do you want to help the newly unemployed, Christians, single mothers, entrepreneurs, corporate executives, etc.?
    3. Describe what you have to offer. What is your training, experience, certifications, degrees or other credentials?
    4. Marketing. List the specific ways you plan to promote your business.
    5. Additional products. A life coaching business plan should include additional possible income streams, even if they won't go into effect immediately. What other related items can you offer for sale? Diversify your income in ways that make sense for your business.
    6. Target clients. Identify your ideal/target market in detail. Where are they? What do they do? What outcomes are they seeking?
    7. Your business structure. What type of business will you form? A corporation? A sole proprietorship? Will you have any employees? What permits and licenses do you need?
    8. Your grand vision. Your life coaching business plan should also include what you think your coaching practice will look like in one year, two years, five years. Dream big, and go for it -- the world needs truly inspiring coaches!

    Writing a life coaching business plan takes time and effort, but it will give you a solid foundation for your coaching practice both now and in the future.

       

    How to Name Your Life Coaching Business

    Coming up with life coaching business names can be one of the hardest, most mind-boggling things you do. The ideal name will help promote your business and make it easy for potential clients to find you. Learn why an effective name is important and how to develop yours.

    Why Your Business Name is Important

  • Business Branding. Your business brand tells people about your services and what you stand for. The life coaching business name you choose will become part of your brand recognition.
  • Attract or Turnoff. A business name can attract potential clients or send them in the opposite direction. An appealing name that’s easy to read and say will help you connect with would-be clients.
  • Promote Your Life Coach Identity. You are the life coach. Use your name to promote your identity and build a presence for your life coaching services.

    • Determining a Name

  • Keep it Simple. A difficult business name that’s hard to pronounce will lead potential clients to hit the “Back” button and continue their search. Use easy-to-say words in your business name.
  • Inform People. Ensure that potential life coaching business names tell people that you’re a life coach. “Jane Smith’s Health Coaching” lets people know what type of services you offer, as does “Movers and Shakers Career Coaching”.
  • Be Concise. Aim for a maximum of five words in your business name to ensure would-be clients can remember it. You can describe your services in greater detail on your business web page.

    • Get Started

    Having an effective name will help attract people and let them know what you’re all about.

       
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