Should You Advertise Your Life Coaching Business or Rely on Word-of-Mouth?

Should You Advertise Your Life Coaching Business or Rely on Word-of-Mouth?

Whether you've just completed a life coach training program or have been in the business for a while, you’re always looking for new clients. There are cost-effective ways to use life coach marketing that can help you secure your first (or 50th) client.

Advertising Options

1. Social Media Marketing. Use social media venues to extend your life coach marketing reach throughout the world. Create your own life coaching fanpage on Facebook, and set up a separate Twitter account. Update your status and tweet at least three times weekly to establish a following and credibility.

2. Video Marketing. Video marketing is an increasingly popular way to reach potential clients. Create your own 30-second videos to introduce your life coaching business, answer questions and offer useful information. Upload them to your own life coaching YouTube page.

3. Content Marketing. If you have a life coaching website or blog, add regular content to it to advertise your services. Use well-written pieces that are concise and provide the reader with useful information. End with a call of action so people can reach out to you.

4. Local Advertisements. Promote your life coaching business with local mailers or town newspaper ads if you plan to see clients in-person. Post flyers in nearby cafes or community centers.

Adopt a Multifaceted Approach

Reach more people by employing a few different life coach marketing techniques. Focusing solely on word-of-mouth advertising or any other singular marketing method locks you into a specific audience and can cost you the chance to reach others. Choose three advertising options to start, paying close attention to what works best for you. You'll be scheduling new clients in no time.