Make Marketing Part of Your Daily Routine

Make Marketing Part of Your Daily Routine

Running a life coaching business can be one of the most satisfying types of work you can do. But what can you expect throughout a typical work day?

The truth is that a life coach's schedule can vary quite a bit from coach to coach. For example, a fitness coach's schedule will be very different than that of an executive coach. However, there are certain activities common to most coaches that tend to be a part of each work day in a life coaching business. Here are five of them:

1. Organizing your schedule. A coach should keep their calendar or day planner updated and check it first thing in the morning to see what's on the agenda for the day ahead.
2. Meeting with clients. At the heart of the life coaching business is meeting with clients for coaching sessions. Sessions may take place via Skype, phone, in person or out in the field.
3. Staying current. Many life coaches still work in the field in which they are coaching; full-time life coaches can stay abreast of changes and developments in their field by watching for news updates, attending conferences and reading trade magazines.
4. Marketing. Marketing and advertising is key to letting potential clients know about your life coaching business. Maintaining a website, performing SEO, blogging, posting to social media, sending out a newsletter and using pay-per-click advertising are just some of the ways to market a life coaching business.
5. Networking. Networking is another way to promote a life coaching business, learn from peers and generate clients. This can take the form of attending events, joining the chamber of commerce, speaking at conferences and posting to LinkedIn and other social media.