How to Attract and Keep Career Coaching Clients

How to Attract and Keep Career Coaching Clients

As a career coach wanting to develop a successful business, you're always looking for new ways to attract and keep coaching clients. There are many ways to promote and advertise your career coaching services to convert would-be clients to regularly scheduled clients. Become more effective with business-building by including these strategies and considerations into your plans for attracting and keeping new coaching clients.

How to Get Career Coaching Clients

1. Regular marketing and advertising. Get and keep career coaching clients with marketing that targets your specific focus group. Use social media, video marketing and email newsletters.

2. Offer first-time promotions. Encourage would-be clients to schedule appointments by offering exclusive promotions to those who book a consultation.

3. Be visible and available. Be active in your local or online community to establish a presence and reputation for helping guide clients toward the best possible career.

Tips for Retaining New Coaching Clients

1. Demonstrate how you can help. Use testimonials and client reviews to show potential clients the effectiveness of your coaching services.

2. Reward repeat clients. Retain clients by offering exclusive package deals or other promotions.

3. Offer a variety of coaching services. In addition to one-on-one appointments, offer group coaching sessions or occasional coaching retreats to appeal to a variety of clients.

The Importance of Sincerity and Integrity

The tips above are important and will help you build your client base. But the most effective thing you can do to get and keep career coaching clients is to be sincere and live with integrity. Follow the same guidelines you encourage clients to follow while leading by example and demonstrating sincere concern for them. In conjunction with the above tips, this will speak volumes to your clients, helping you steadily build your career coaching business.