Life Coach Marketing: How a Life Coach Can Market Themselves to New Clients

Life Coach Marketing: How a Life Coach Can Market Themselves to New Clients

So you're starting a life coaching business… Congratulations! Or perhaps you've been a coach for a while and you're ready to expand your business… Congratulations to you too! No doubt, you're aware that in order to find clients and make your business viable, consistent life coach marketing is key. Fortunately, there are many ways to market your life coaching business. Follow these basic life coach marketing steps to create and maintain a thriving life coaching business:

Brand Yourself

Start by deciding on a mission statement for your coaching business. From there, create a brand identity around that statement. What kind of logo, colors, theme and graphic design elements best portray your business and mission statement? Develop a content-rich website with this branding material as well as some eye-catching business cards. Make sure all your future marketing material aligns with the look and brand identity of your logo and website.

Blog Posts, Articles and Newsletters

Blogging is an excellent way to connect with new and existing clients. Post useful information, inspiring anecdotes, relevant news items, tips, tools, advice, etc. Be sure your posts are well-written and include things that are genuinely useful and valuable for your readers. Articles may also be published on content hubs or as guest posts on other blogs. Maintain an e-newsletter mailing list and send out a newsletter for your business once or twice per month.

Social Media

The internet offers a wealth of marketing tools, and social media is one of the most powerful. Create Facebook, Twitter, LinkedIn, YouTube and Instagram accounts for your business. Post timely, helpful, witty and/or inspiring content on a regular basis.

Content Marketing
Consider offering freebies for life coach marketing via your site in exchange for customer contact information. Content marketing can include materials such as tip sheets, audio and video content, and ebooks offered as a goodwill gesture to readers and subscribers. The hope is that they will be so impressed by your free content that they will eventually become a paid client.

strong>Local Networking
Most every city has a local networking meeting of some kind that gathers regularly. Join, attend and let the other members know what you do. If you enjoy public speaking, offer to do a free presentation related to your coaching business.