Use Social Media to Help Your Life Coaching Business

Use Social Media to Help Your Life Coaching Business

Social media is an affordable and extremely valuable way to promote a life coaching business. Beyond just a static website or blog, social media allows for ongoing engagement and dialogue with current and potential clients. It's a way for a life coach to stay connected with followers and form new relationships with future clients.

To make the most of social media, the following elements of social media marketing for a life coaching business should be considered:

Defining Your "Brand"

Posting material online is an excellent way to express who you are and what you're all about as a coach. Take the opportunity via social media to further flesh out the message you're sending via your website and blog posts. Express clearly how you assist clients in solving the specific issues they might encounter. Potential clients should be able to understand immediately how you're going to be able to help them via your content online. For example:

• If you are a career coach, your posts should be focused on how you assist clients in achieving clarity and fulfillment about their careers.
• If you are a relationship coach, express how you help clients to cultivate the communication skills needed for thriving relationships both personally and professionally.

Creating Value

In light of your life coaching brand and objective, create social media posts that provide value to your readers. Post content that uplifts, informs and enlightens. Link to helpful current news items, articles and videos that could enrich your clients' lives. Offer free gifts from time to time such as podcasts, coupons/discounts, videos, articles and e-books.

Be Responsive

Lastly, be sure to read and respond thoughtfully to what people are saying on your social media pages. If you are a small business, try and respond to every person that posts a comment. The more responsive you are online, the more you'll build a foundation of trust, paving the way for more coaching clients in the future.