Reach Potential Fitness Coaching Clients

Reach Potential Fitness Coaching Clients

As a fitness coach who wants to grow their business, you're always on the lookout for new ways to get and retain clients. There are a variety of ways to market and advertise your business, and convert potential clients to scheduled clients. Be more effective with your business-building efforts by including these techniques and considerations into your plans.

How to Get New Fitness Coaching Clients

1. Market and advertise regularly. Spread the word about your fitness coaching services by marketing and advertising them. Use social media marketing, word-of-mouth, flyers and local ads to get new clients.

2. Offer first-time incentives. First-appointment discounts can help nudge people who are on the fence to schedule an appointment with you. Post discounts on social media venues as exclusive offers.

3. Be visible and available. Partner with fitness clubs, attend community fairs and establish a presence in the area or online. The more visible and accessible you are, the more likely you are to attract clients.

Tips for Retaining Fitness Coaching Clients

1. Clearly express how you can help. Clients who end their first session with a clear plan of how their fitness goals can be achieved will feel encouraged to continue.

2. Offer package deals. Encourage commitment by offering various coaching packages and price points.

3. Vary your coaching services. A variety of services will resonate with different people and personalities. Some might want one-on-one sessions, while others might prefer group coaching. Provide clients with a few options.

The Importance of Being Genuine

As important as the tips above are, the best thing you can do to attract and keep fitness coaching clients is to be genuine. Practice what you preach, and demonstrate an invested interest and sincere concern for your clients. This alone will speak volumes and help you steadily build your client base.